SEO Case Studies in Vietnam: The Best Success Stories in the Market

Businesses are more inclined to utilize the power of search engine optimization (SEO) to enhance their online visibility and drive growth, especially in the modern Vietnamese market. Exploring SEO case studies in Vietnam provides valuable insights into effective strategies and real-world successes so you can have realistic expectations for your upcoming project. This article delves into notable examples of Vietnamese companies that have leveraged SEO services to achieve significant results.

Understanding Vietnam’s Unique SEO Environment

Vietnam’s digital landscape is rapidly evolving, characterized by a tech-savvy population and increasing internet penetration. As of 2024, Google is the primary search engine choice in the country with a dominant 97% market share.​

Given the popularity, businesses aiming to enhance their online visibility must prioritize Google-centric SEO strategies. This includes optimizing for Vietnamese-language keywords, ensuring mobile-friendly website designs, and leveraging local platforms for broader reach. Localized SEO is crucial in Vietnam, similar to other countries. Tailoring content to reflect local culture, language nuances, and consumer behaviors can significantly improve engagement and search rankings. This trend has also prompted companies to collaborate with reliable digital marketing agencies in Vietnam to enhance the results of the SEO campaign in such a competitive market.

VinFast – Accelerating Online Presence for Vietnam’s Automotive Leader

VinFast, Vietnam’s pioneering automotive manufacturer, faced a significant challenge: their U.S. website, vinfastauto.us, was attracting traffic primarily through trendy search terms rather than brand-specific queries.

To steer VinFast’s online presence onto the fast lane, CB/I Digital implemented a comprehensive SEO strategy. This involved the creation of 1,500 new articles and the optimization of 1,300 existing pages over five months. Additionally, conversion rate optimization (CRO) techniques were employed to ensure that website visitors took desired actions, while tracking and UX action plans were implemented to enhance user experience.​

VinFast is a leading modern brand in Vietnam that benefited from SEO

Kim Long Diep – Elevating a Jewelry Brand to National Prominence

Kim Long Diep is a Vietnamese jewelry store specializing in exquisite designs crafted from Italian gold and luxurious gemstones. In a market dominated by established corporations, the brand sought to enhance its digital presence and reach a broader audience.​

To achieve this, Kim Long Diep partnered with On Digitals to implement a comprehensive SEO strategy featuring localized content, full-package website design, and more.

The results were significant. Kim Long Diep experienced a 120% increase in organic traffic, with multiple keywords ranking within the top 50 search results. This surge in visibility translated into a 16-fold increase in revenue, reaching 8 billion VND. The brand’s enhanced online presence solidified its position as a prominent player in Vietnam’s jewelry sector.​

Kim Long Diep reached new heights with the help of SEO from On Digitals

Case Study 3: VNPT – Reclaiming Brand Authority in the Telecom Sector

VNPT is a leading telecommunications corporation in Vietnam. However, they faced challenges in maintaining its brand authority online, which led to misaligned search results, where brand-related keywords directed users to unofficial pages.​

To address this, SEONGON assisted the nationwide famous brand in implementing a comprehensive SEO strategy. The approach began with extensive keyword research, covering over 14 services and products, resulting in more than 855 keyword sets. Subsequently, over 267 SEO-standard articles were developed and optimized to align with user intent and search engine algorithms.

The results were significant: 100% of priority keywords achieved Top 3 rankings, brand-related keywords directed users to the correct landing pages, and organic traffic increased sixfold over the course of a year.

VNPT managed to return to their peak SEO performance after an effective campaign

Key Takeaways from Vietnamese SEO Success Stories

So what are the common denominators of these SEO case studies in Vietnam?

In-depth Keyword Research Tailored to the Vietnamese Market

Successful campaigns prioritize comprehensive keyword research that considers the linguistic nuances and search behaviors unique to Vietnamese users. This involves identifying relevant search terms in Vietnamese and understanding regional preferences to connect effectively with the target audience. ​

High-Quality, Localized Content Creation

Creating content that resonates with local audiences is crucial. Developing culturally relevant materials, incorporating local idioms, and addressing topics that are pertinent to Vietnamese consumers is key to appealing to the audience. Such content not only improves engagement but also signals relevance to search engines. ​

Technical SEO Enhancements and User Experience Improvements

Vietnamese consumers place immense importance on their digital experience on websites. Optimizing website performance through technical SEO is a common thread among successful cases. This encompasses improving site speed, ensuring mobile-friendliness, and enhancing overall user experience to meet the expectations of a predominantly mobile-first Vietnamese audience. ​

Implementing Effective SEO Strategies in Vietnam

To replicate these successes, businesses should begin with comprehensive SEO audits to diagnose and prioritize website improvements. They must also develop content strategies that resonate with Vietnamese audiences, optimize for mobile-first users, and leverage local SEO practices such as Google Business Profile optimization and strategic local backlink building.

Conduct Comprehensive SEO Audits

Begin by running a full site crawl, analyzing organic traffic trends, and checking for indexing issues to uncover hidden bottlenecks. Tools like SEMrush’s site audit provide deep insights into duplicate content, broken links, and metadata errors that hinder search performance.

Optimize for Mobile Users

With over 70% of web traffic in Vietnam coming from mobile devices, a mobile-first design is non-negotiable. Implement Accelerated Mobile Pages (AMP), prioritize Core Web Vitals, and enable mobile-first indexing to deliver fast, seamless experiences that boost engagement and rankings.

Engage with Local SEO Practices

Optimize your Google Business Profile by claiming and verifying your listing, maintaining consistent NAP information, and encouraging customer reviews to enhance visibility in local map results.